SHONA CRUZ
I believe your wardrobe should be as intentional as the life and leadership it supports.
I’m Shona Cruz, Executive Wardrobe Strategist, author, and creator of the ICONic™ Framework.
Through SHOP WITH SHONA™, I help leaders and professionals build wardrobes that support how they want to be seen, how they need to show up, and where they are going next.
My approach goes beyond styling. I look at wardrobe as a strategic asset — one that can strengthen credibility, create visual consistency, and help you navigate greater visibility with intention.
WORK WITH SHONA
Strategic wardrobe solutions for the different ways you need to show up.
ICONic
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THE WARDROBE & PRESENCE FORMULA FOR INFLUENCE
What if your wardrobe could do more than dress you?
In ICONic™, Shona Cruz explores the relationship between wardrobe, perception, and influence — and introduces a practical framework for aligning how you show up with who you are, what you carry, and where you are going.
For leaders, professionals, and anyone ready to think more strategically about the way they present themselves.
5 STAR REVIEWS
“Shona is an absolute gem and a true expert in fashion! ...Thank you, Shona, for giving me my own "Pretty Woman" moment!
“Shona has provided my clients the most amazing and transformative experience. Shona is full of insights on, not only style, but also leadership presence...
“Shona identified the elements of good style to help me project the best image: trustworthy, competent, polished, and relevant.
Join The ICONic Brief
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Ideas worth carrying with you.
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